I send out an email newsletter with a teaser for my latest blog posts and articles (mostly on my website but on Medium also). I respond to all replies.

Another way I reach readers (and potential readers) is through online workshops on the topics of my books. Participants appreciate advice on best practices for reducing waste at their home or business. I answer their questions live, and many of them join my mailing list.

I connect with other writers through social media groups by responding to their posts and articles. I also respond to their email newsletters because I understand the value of knowing someone is reading what you send.

Nothing unusual here, but it's good to know other writers are using similar tactics.